At the heart of every successful real estate deal is a marketing campaign that connects buyers, sellers, and real estate agencies. If you don’t have effective marketing strategies in place, your firm won’t be well known in your local housing market, you’ll struggle to find clients, and your profits will be lower overall.
As a real estate business owner, you know that technology can be your best friend – and your worst enemy. With the right apps, you can streamline your business processes and make life a lot easier. To help you, we have created a list of the 7 best real estate apps to take advantage of in 2022.
The average human spends 4 hours and 48 minutes on their apps every day. The real estate industry is moving more and more to a digital world, whether we want it or not. Taking advantage of the best apps is crucial for real estate business owners who want to remain relevant.
Let’s go through the seven apps that can help you run your business more efficiently and get you more sales:
What Are The Best Real Estate Apps To Take Advantage of in 2022?
Our top 7 real estate app picks for 2022 include:
- Daylite – CRM and Productivity App
- Buffer – Social Media Management
- Canva – Real Estate Graphic Design
- MagicPlan – Contractor Planning App
- Zillow – Buy, Sell, Rent & Advertise
- Waze – Navigation & Live Traffic
- TikTok – Social Media App
1. Daylite – CRM and Productivity App
Our top pick for real estate apps is Daylite. It’s a CRM and productivity app that helps you manage your Mac-based real estate business and keep track of your client’s appointments, communications, tasks, contacts, deals, and more all in one place.
Relationships are essential in the real estate business. Daylite will help you build stronger relationships and keep track of communication, no matter how big your client list grows.
People love when you remember small things about them. Daylite app keeps all emails, notes, and calls in one place, making it easy to remember every detail and impress your clients.
Daylite enables you to ramp your selling capacity while keeping the same staff size, leading to considerable savings in your business.Broker Sean Becker trusts Daylite to ensure he and his team at Sean Z Becker Real Estate can keep up with increasing client demand in Portland’s residential real estate business. Ever since discovering Daylite in 2009, his #1 feature is Daylite Mail Assistant, which helps him keep clients’ communications organized and accessible, even when working offline. You can read more about Sean Becker’s success story here.
One of the differentiators of Daylite is the Daylite Mail Assistant (DMA). DMA integrates with Apple Mail directly, so you and your team are able to capture information from emails that can be linked to other elements of the tool.
For example, you can link references to a client’s project in an email to the project itself, which could be used to generate new tasks or appointments. In addition, DMA also lets you take action from emails right from your inbox, creating and delegating tasks, appointments or opportunities for you or your team to follow up on. Since Daylite is a native Mac application, it follows the usual Apple design elements that Mac users will be familiar with, helping speed up adoption.
Unlike other Real Estate CRM tools, Daylite works offline too. Access your data from anywhere in the world, does not matter if you have internet access or not.
- All-in-one CRM and productivity tool for efficient working
- Linking capability to remember all clients communications and action items
- Built-in Daylite Calendar to keep track of your clients,listings and appointments
- Track your progress on deals and projects
- Sell more houses with less time
- Get reminders for follow-ups and appointments
- Smartly segmented clients
- Integrate with Apple apps like Apple Mail, Calendar, and Siri
- Work offline and get access to your database from anywhere
Daylite was built specifically for Apple users. You can download the Daylite app for Mac or iOS from the website.
If you run a Mac-based real estate business and your staff size is under 100 employees, Daylite can be a game-changer for your company. It is our top choice, because of its efficiency and wide selection of features. It will save you a lot of money and time in the long run.
2. Buffer – Social Media Management
Managing multiple social media accounts for a real estate business can be time-consuming and overwhelming. That’s where Buffer comes in.
Buffer is a social media management app that lets you post in all of your social media accounts from one place. In addition, you can schedule your posts in advance, so you’re never scrambling to post last-minute content.
You can also see how your posts are doing with Buffer’s analytics and adjust your strategy accordingly.
- Easily manage your real estate social media posts
- Good analytics to see what’s working and what is not
- Schedule your social media posts ahead of time
- Respond to comments faster with the help of hotkeys & labels
You can download Buffer from the App Store and Play Store. They also have a web version.
Buffer offers four different plans, starting with a Free plan, which is good for real estate agents/business owners who are just getting started with their social media game. If you want to elevate your game, Essentials is a good option for you as it comes with Analytic tools.
3. Canva – Real Estate Graphic Design
As a real estate business owner, you need to be able to create high-quality visuals for your brand, which can be challenging if you’re not a professional graphic designer. Canva is a great solution for real estate business owners who want to create stunning visuals without hiring a designer.
Canva is an online graphic design platform that is easy to use and offers millions of templates and tools available. With Canva, you can create visuals for your social media posts, website, and marketing materials. And the best part? You don’t really need any design experience to use it.
Here are some of the examples of what you can do with Canva related to real estate:
Canva offers you hundreds of ready-to-use templates for your real estate projects. You can select from their list and just change the text and design to your own. Here are some examples of Real Estate Yard Sign designs:
Easily select your favorite real estate design and do the necessary changes. Canva features are beginner-friendly and you have full control over changing the design. You can also create from scratch if you want.
- Create visuals for your real estate business, such as your website, marketing materials, and social media.
- No previous design experience is necessary.
- Millions of ready-to-use templates and tools are available.
You can use Canva on your computer or mobile device. You can download Canva from the App Store and Play Store.
Canva is free to use. For premium features, they have a Canva Pro version that costs 12,99$/month.
4. MagicPlan – Contractor Planning App
MagicPlan is a must-have app if you need detailed floor plans and estimates for your real estate projects.
The best part is you can do this all from your mobile phone. You can create accurate floor plans easily by scanning the rooms with your camera.
You can create both 2D and 3D designs with MagicPlan and easily share your project with others.
Select your favorite objects for your project from predefined elements.
If you want to take the accuracy of the properties you’re working on to the next level, you can connect your laser meter to the app and get 100% accurate floor plans. Laser meter brands that are compatible with the app are Bosch, Leica, Stabila, HILTI, DeWolt, and Würth.
- Create floor plans and estimates for any properties
- Take measurements with your phone or tablet
- Add objects, photos, and annotations to your plans
- Easy to learn, no previous experience is needed
MagicPlan is an app for mobile and tablet devices. You can download MagicPlan easily from App Store and Play Store
MagicPlan offers you a free plan for up to two projects. After the free plan, they offer 3 different paid plans.
- Sketch – 9,99€/Month
- Report – 29,99€/Month
- Estimate – 89,99€/Month
5. Zillow – Buy, Sell, Rent & Advertise
Zillow is a real estate listings website/app that includes homes for sale, rental listings, and home values. You can use Zillow to find houses in your area of interest and get detailed information on each listing.
Zillow is the most visited real-estate app in the USA, so it’s definitely an app you don’t want to miss out on if you are in a real estate business. It can be really useful for real estate business owners and agents as you can advertise your business to a larger audience on Zillow.
For real estate agents, Zillow has a Premier agent app, which helps you manage all of your leads, assign them, and follow up
Zillow also has a mobile app so you can access their listings on the go.
- Easily buy, sell and rent homes in Zillow
- Advertise your real estate business with Zillow
- 194 million monthly users and 41% of visitors have a buy/sell intention
Zillow has a mobile app that you can download from the App Store and Play Store. You can also use all of their services from their website.
For selling houses, renting, and buying, Zillow is free to use.
If you plan to advertise your services on Zillow, it is best to contact them to discuss the prices.
6. Waze – Live Traffic & Navigation
Waze live traffic is a must-have app for real estate business owners. With Waze, you can see live traffic conditions, plan your route accordingly, and avoid traffic jams.
Waze and Google Maps both have their pros and cons. However, I recommend Waze over Google Maps because Waze reports the level of traffic much faster.
In my opinion, Waze is more efficient for real estate business owners, because it will save you more time in the long run.
- See live traffic conditions and plan your route accordingly
- Get real-time alerts about accidents, road closures, and more
- Navigate with GPS even if you don’t have an internet connection
You can get Waze from the App Store and Play Store. You can also access the navigator from their website.
Waze is free to use.
7. TikTok – Social Media App
TikTok is a social media app that allows you to create and share short videos. It is perfect for real estate business owners who want to show off their properties and give potential buyers a tour.
If your target market includes people between 18 and 60, you should be on TikTok. It has over 130 million daily users, with Americans accounting for over 200 million downloads alone.
The beauty of TikTok is that its algorithm shows your videos to people who live near you or in the same country, making it perfect for real estate.
Real Example Of What TikTok Can Do For Your Real Estate Business
Let’s dive a little deeper into this one specific TikTok account @thenycagent. Behind this TikTok account is 25-year-old Madison Sutton, a real estate agent from New York.
According to CNN, Sutton created her TikTok account in early 2020, she had no expectations about the app. However, when she started to post tours of her properties, she said that interest in her properties spiked.
“There were days I was getting two or four hundred inquiries for one apartment,” said Sutton. “Tiktok has completely changed my life.”Sutton states that 100% of her business comes from TikTok, and her commissions have almost doubled.
According to the Inbeat calculator, Sutton gets almost 7000 average views per video. She also gives many tips about real estate in her videos, some of which have received over 100k views. Videos like these are great ways to get your name out there and boost your personal brand.
When you cross the 1000 follower mark on TikTok, you can add your website link to your biography, boosting your sales even more.
- Easily showcase your real estate listings
- Possibility to grow viral & grow your brand fast
- Easy to start with no previous experience
Tiktok has a great possibility for real estate business owners and agents. You don’t have to spend years on getting followers. With quality videos, your growth can happen really fast. TikTok is a good option even if you are not in the real estate industry, as it allows you to launch your business at a low cost.
You can download TikTok from the App Store and Play Store.
TikTok is free to use.
Another great social media to grow your real estate business is Instagram. Here is a full tutorial on growing your real estate business on Instagram.
Apps are changing the real estate industry.
The traditional way of buying and selling homes is changing. Buyers and sellers are now using apps to help them with their real estate transactions. The real estate industry is moving more and more to the digital world.
As a real estate business owner, it’s crucial to take advantage of technology to help you run your business. These seven apps are just a few of the many apps available that can help you with everything from getting leads to keeping track of your finances.
About Author: Elmeri Palokangas is the founder of elmerpal.com, where he teaches on topics like advertising, eCommerce, and making money online. With a rich experience in the eCommerce space, Elmeri wants to share his knowledge bombs with other entrepreneurs, to help them maximize their sales.